Multimodal Metaphor
Applications of Cognitive Linguistics

Charles J. Forceville and Eduardo Urios-Aparisi

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music.

Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

985

Multimodal Metaphor

Multimodal Metaphor
Applications of Cognitive Linguistics

Charles J. Forceville and Eduardo Urios-Aparisi

 

sep 2009, Mouton de Gruyter
ISBN: 9783110205152
470 pagina's, Hardcover